Most small
businesses are stuck doing just basic bookkeeping and not doing real financial
management. This can contribute immensely to the stunting business growth and preventing
the company from achieving higher profitability.
Small business financial management goes way beyond just accounting. Accounting or
bookkeeping is simply capturing and reporting transactions through financial
statements. This pretty much sums up financial management for small businesses.
Financial management
starts with your accounting and financial statements, but is focused on
planning for the future. This is important, since financial information should
not be used solely to look back on what happened in the past, but to analyze and
plan for what you should do over the next year. Larger companies, unlike small
businesses, spend a lot of time on planning. Larger companies analyze and use
financial information to make long term decisions about the business.
To better
understand the differences, let’s contrast Accounting, which almost every small
business does, with Finance, which is what almost every larger company does:
Accounting (Small Business)
|
Finance (Large Business)
|
Inputs =
Transactions for the period are posted by the Bookkeeper or Accountant
|
Inputs = Financial statements and financial
information are used to plan for the future
|
Output =
Financial Statements that report what took place in the past
|
Output = Financial forecast, budgets, plans and analysis are used to
make future decisions
|
Focus = Short
Term, looks back
|
Focus = Looks ahead to the future
|
Advocates
Profits
|
Advocates Value
|
Must follow
rules for compliance
|
Less rules and more specific to the business
|
Measures
historical values only
|
Measures future and present values
|
Because
finance has few rules and is much more analytical than accounting, finance requires
a higher set of skills that most small businesses currently lack. It is also
important to note that the world of finance has opened up for small business.
In today’s world of business finance, a small private company has much more
access to capital. Examples include Crowdfunding for start-up ideas, equity
investors who lend money under more flexible terms than banks, and new relaxed
rules allowing private companies to issue stock under Direct Public Offerings
(DPO).
Because the
world of finance is now much more sophisticated and open to all types of
businesses, it is increasingly important for small business owners to also get
sophisticated when it comes to finance. Taking these important first steps towards
real finance is not difficult. There are plenty of financial professionals that
can mature the financial practices of small private companies.
All
businesses, regardless of size should not do just accounting, but move from
accounting to finance. If you want to become a bigger company, you should act
and behave like a big company. This will require a strong commitment to real financial
management.
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